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1.4 BlackBerry Naming Misuse

BlackBerry Branding Guidelines Version 4.0

page | 4

Correct Wording/Spelling/Capitalization Incorrect Wording/Spelling/Capitalization

Research In Motion – always capitalize the “I” Research in Motion

Research In Motion Limited – always spell out the word Limited Research In Motion Ltd.

BlackBerry – always capitalize both B’s Blackberry

BlackBerry – never abbreviate BB

BlackBerry Ent

erprise Server – never abbreviate BES

BlackBerry Internet Service – never abbreviate BIS

Sur

eType – capit

alize “S” and “T” Suretype, suretype

Blac

kBerr

y Enterprise Solution – capitalize and never abbreviate BES

BlackBerry wireless solution – don’t capitalize; not an official product name BlackBerry Wireless Solution

BlackBerry solution – don’t capitalize; not an official product name BlackBerry Solution

BlackBerry 8700g (example applies to other smartphone model numbers

as well – “BlackBerry” must always appear before the smartphone number) 8700g

BlackBerry Pearl – “BlackBerry” must always appear before “Pearl” Pearl

BlackBerry Nomenclature Misuse

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Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manuale Utente Pagina 7