Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manuale Utente Scaricare il pdf (Pagina 39)

Contents

BlackBerry smartphones . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . 3

BlackBerry products . . .. . . . .. . . . . . . . . . . . .. . . . .. . . . .. . . . . . . . . . . . .. . . . .. . . . .. . . . . . . . . . . . .. . . 6

BlackBerry product components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

BlackBerry Connect and BlackBerry Built-In products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

BlackBerry accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

SWDT107711-107711-1129025837-001

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Version 4.0 1
Table of Contents 2
Introduction 3
1.1 Terms and Conditions 4
1.2 Trademarks 5
1.3 BlackBerry Naming System 6
1.4 BlackBerry Naming Misuse 7
The BlackBerry Brand 8
What’s a brand? 9
Building an enduring brand 9
Consistency is everything 9
The BlackBerry 10
Here’s how our primary 10
BlackBerry brand advantage 10
The BlackBerry Logo 12
3.1 The BlackBerry Logo 13
3.2 Clear space 14
3.2 Minimum Size 15
3.3 Logo Color Variations 16
3.4 Logo Misuse 18
3.5 Logo Placement 19
Graphic Elements 20
4.4 Typography 24
Informed. Alert. Ready 25
Compete. Know. Be First 25
Freedom 26
4.7 Imagery 27
4.8 Smartphone Imagery 28
4.9 Smartphone Imagery Misuse 29
4.10 Data Flow Patterns 30
Macro Micro Nano 32
Stay Ahead 33
Graphic Style 35
Compete 36
5.2 Visual Elements Misuse 37
Appendix A 38
Contents 39
BlackBerry smartphones 40
BlackBerry products 43
BlackBerry product components 47
BlackBerry accessories 52

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Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manuale Utente Pagina 39

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