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4.8 Smartphone Imagery

BlackBerry Branding Guidelines Version 4.0

page | 25

Showing images of the BlackBerry smartphone

helps to build understanding of our product

and increases brand awareness. It is important,

therefore, to present consistent imagery and

avoid misrepresentations of our product (see

the next page for examples of misuse).

Shown below are examples of acceptable ways

to show the BlackBerry smartphone. Please use

only approved photographs of smartphones,

available from RIM Marketing Communications.

When the BlackBerry smartphone is shown, it is

silhouetted (a) in most cases. It should always be

silhouetted when it appears on top of an image

or is cropped off the page. When it appears in a

straightforward manner, a drop shadow (b) can

be added t

o cr

eat

e a sense of dep

th.

(a) (b)

In some applications, such as on a web site,

a shadow can be added underneath the

smartphone (c) to create a 3-dimensional

look.Use of this shadow is limited. A side

view of the smartphone (d) is available but

mus

t alw

s show a portion of the screen

and k

yboar

d, as in t

he e

ple.

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Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manuale Utente Pagina 28